ICYMI: The Pale White’s Unhinged New Track

Last Friday, Geordie trio The Pale White released their smooth new single ‘Unnatural’. It follows on from mellow groover ‪‘Medicine’, which has also recently hit 1 million streams on Spotify.

Vocalist/guitarist Adam Hope stated “‘Unnatural’ is a song framed through the eyes of a sociopath’s worldview and unwaveringly confident mindset. It’s the most straight-up a slice of rock n roll we’ve ever unleashed” Although the band claim it’s endearing on the surface, “those who look a little deeper will find a much more sinister face smirking back at them…

The fuzzy track was engineered and produced by Jolyon Thomas (Royal Blood, Slaves, Frank Carter & The Rattlesnakes), and has quickly been picked up by radio and playlist tastemakers. In just seven days, it has been named This Feeling‘s Track of the Day and Rianne Thompson of Amazing Radio’s Wake Up track as well as played on Radio X by John Kennedy. Amazon Music have added it to three playlists so far (Fresh Noise, Rock Right Now and Brand New Music), meanwhile Deezer have included it in their New School of Rock playlist.

Check out the infectious hit below to see what all the fuss is about!